Through our presence in the LudwigCollab network, an international community of independent experts organized by Ludwig, Token Consulting was tapped to create the global PR concept for the “CLAIM FREEDOM” campaign by adidas Outdoor.


CLAIM FREEDOM calls on creators to share their dream project and stand a chance to become the next adidas Outdoor athlete.

#claimfreedom kicks off with a call to action made by some of the best adidas outdoor athletes such as Kevin Jorgeson, Sasha Di Giulian, Sam Sutton and Pete Henke, inviting the outdoor community to join, share and realise projects with and through adidas Outdoor.

"With the #claimfreedom activation we want to encourage and invite outdoor enthusiasts to live without limits", says Rolf Reinschmidt, General Manager adidas Outdoor. "Whether it is about climbing, skiing, running, biking or flying – the world is an open playground and we are looking forward to helping the most courageous, creative and unexpected projects turn into reality".


Read more about the project here and here