DIGITAL RE-RELEASE “A DECADE OF SNOWBOARDING IN CHINA 2000-2010”
A DECADE OF SNOWBOARDING IN CHINA 2000-2010
FREE PDF VERSION OF THE BILINGUAL LIMITED EDITION COFFEE TABLE BOOK
A DECADE OF SNOWBOARDING IN CHINA shares incredible insights, essays and comments about the chronicle and highlights of the progression of snowboarding in China. Tune back into a time where no one dared to dream of the current captivation with all things winter sports that truly gains momentum ever since the Beijing Winter Olympics 2022 were announced on July 31 2015.
Some of the action sports and snowboard industries biggest names supported the project covering the years 2000-2010. A DECADE OF SNOWBOARDING IN CHINA was always meant to provide never before broadly shared insights about the best places to shred, the market situation, events, and riders and how it all started.
Fast-forward from 2010, A DECADE OF SNOWBOARDING IN CHINA became a real beacon and hallmark publication shedding light on how the modern beginnings of snowboarding in China came to be. Now it is found on bookshelves in offices and living rooms around the world.
The book even was the first publication morphed into an iOS App and was well received in the early days of App development.
2017 marks 20 years standing sideways for Wang Lei, the pioneer of snowboarding in China. One gets a sense of his charisma and drive just flipping through the chapters of the book; following his development that somewhat form a red string throughout the book.
Wang Lei grew into a tireless entrepreneur, his vibrant and fun attitude shines through his projects that are all built around his lifelong passion: snowboarding. His style and influence are unmatched, and the current season might as well be one of his busiest yet.
Just as it was seven years ago, the book is dedicated to everyone who played a part in shaping China Snowboarding.
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No part of the book may be copied, reproduced, transmitted, re-posted or spread on social platforms without the prior permission of TOKEN CONSULTING.
A DECADE OF SNOWBOARDING IN CHINA
Thanks to ISPO, ISPO China, Burton, Skullcandy who generously funded the project!
Photo and Text Editors: Dmitry Kiyono, Xian San, Ron Smith, Shanshan Quan, Prudence Zhu
Contributions by: Shigeru “Ishi” Ishihara, Ron Smith, Jade Gray and Ken Choi
Logo: Johanna Mayr-Keber
Translation: Shanshan Quan, Prudence Zhu
Concept, Project Management and Editor-in-chief: Miriam Deller
156 Pages, Bilingual Chinese and English
Hard Cover, limited edition print: 1000 copies, 2010
Published and distributed by Core Power Asia