50 PEAKS KICKS OFF IN BEIJING
50 PEAKS Season 1 includes LAAX, Zermatt and Titlis, and spins unique storytelling, documentary style discoveries and mementos captured by P.M Studio and brought to you by GoSKi.cn. In line with the Swiss-Sino Year of Tourism 2017, 50 PEAKS celebrates the destinations and rich heritage of the featured resorts.
The pioneer of Snowboarding in China, Wang Lei, shows his characteristic style on and off the mountain: unique, outgoing, and with the goal to make great memories with friends.
After the successful Beijing premier, 50 PEAKS Season 1 is screened at a string of high profile resort and club events across China throughout November, followed by its online premier on www.GoSki.cn in early December.
Then, select specialty retailers and resorts have the opportunity to show the videos, as well as a full digital roll out fulfills the promise of 50 PEAKS’ unique capabilities of reaching core ski and snowboard and relevant mainstream audiences in China.
Season 2 is slated to be just as epic, and the crew is simply waiting for snowfall across the globe, to keep following the quest to capture and deliver more of the best resorts and mountain dream destinations in 50 PEAKS format to a travel hungry Chinese audience.
“It’s the perfect mix of thrill and entertainment: 50 PEAKS is an expertly crafted solution for brands and resorts that are interested in tapping China’s gigantic travel and lifestyle market.” says Miriam Deller of Token Consulting.
Let’s talk about how you can drive influence in the China winter sports industry to your advantage and be a part of 50 PEAKS!