VIBRAM’S GREAT PUSH INTO CHINA WINTERSPORTS
The famed Italian rubber maker Vibram has a long history in doing business in China.
Their unique Guangzhou based campus is legendary for its epic testing facility and hospitality to the thousands of guests they welcome every year.
The winter season 2019/20 opens a new chapter for Vibram in China: an active participation in the winter sports market through strategic collaborations and athlete sponsorships.
Kicking off the season with a 40+ stops movie premier tour created a nationwide buzz and heightened awareness within core communities and beyond. The premiers were attended by 20k+ individuals who mainly represent the backbone of the winter sports community including a high percentage of KOL’s and KOC’s.
Throughout the winter kick off phase, Vibram smartly inserted news of its phenomenal Arctic Grip (AG) technology and won over some enthusiasts with successful product seeding.
As the season unrolls, two dedicated winter sports athletes continue to represent Vibram on and off the snow, one snowboarder and one rider active as skier and snowboarder.
Rounding out the strategy are event and camp sponsorships that will solidify Vibram’s dedication towards progressing the market and claiming authenticity.
Contact us to get on the inside of the China Winter Sports Industry and let’s work together on rolling out your offerings towards this multibillion market!