In February 2020 Token Consulting was tasked to produce an educational mini series capturing the essence and enthusiasm of snow sports and the drive in alpinism and mountaineering that is beyond medals and fame leading up to the Beijing Winter Olympics for The North Face.
The format is hosted by no other than the pioneer of snowboarding in China, Wang Lei, one of TNF’s latest additions to their exclusive cast of global testimonials.
Kicking it off in Switzerland, LAAX seemed a natural choice to cover state of the art terrain facilities and highlight a talk reminiscing on sustainable leadership in resorts and the action sports world as a whole with WAG President Reto Gurtner.
Davos features as an example of the rare old world places that keep bearing the torch, forging new paths in the modern era of winter sports without forgetting their roots and the enthusiasm for competition but yet a strong longing for backcountry access.
Tracing Olympia continues to unfold with filming days slated in the Styrian Dachstein area and Tyrol province of Austria as soon as the measures to control the Covid-19 pandemic will allow. Stay tuned on social channels @TheNorthFace and @TheNorthFacehk and instagram @wangleisnow for more on Tracing Olympia before the 2022 Beijing Winter Olympics!
Image © Basic Home Productions / WAG Reto Gurtner and The North Face athlete Wang Lei